Community vs customers
Donor relationships and earned income build grassroots legitimacy and real‑world reach, but fundraising and delivery demand different behaviours and messages. The organisation can be both trusted and entrepreneurial, yet risks confusing supporters and buyers.
Archetype Income Mix
Mean structural income profile
AR18AR19AR20AR21AR22AR23AR24AR25
HLLH
Largest Charities
Ranked by Income Percentile
NEW
AR18AR19AR20AR21AR22AR23AR24AR25
Axes Over Time
Archetype structural evolution across years
Donation
Government
Investment
Market
Data attribution
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