Community vs customers

This archetype is balancing supporter expectations with the needs of paying customers. Its donor relationships likely provide mission credibility while its earned income generates relevance. The cost is that lower dependence on a public mandate limits a mechanism for managing the tension and lower financial independence reduces its ability to reposition in ways that help it to justify itself to two audiences whose expectations are fundamentally different. The strategic consequence is that it may need to invest in its external communications otherwise it may struggle to articulate its core values consistently.