Know Your Ground
Map your charity's structural position to build better strategies
Most advice assumes charities are standing in the same place and have the same options available to them. Taking a structural view of the sector shows that isn't the case.
Know Your Ground analyses how organisations map to one of 16 structural archetypes. Instantly access free headline reports for over 300 of the largest charities or learn more about the archetypes.
Built on sector-wide intelligence
Data Points
Core financial data tracked over time to show how each charity is funded.
Free Headline Reports
Available instantly for some of the UK's largest charities.
Strategic Archetypes
A clear map showing exactly where your charity stands compared to the rest of the sector.
Inside the reports
Peer benchmarking
See exactly how your income mix fits within the sector and understand the trade-offs in play for your approach.
Structural shifts
Identify the underlying shifts in your funding model before they impact mission delivery.
Strategic capacity
Understand how flexibly you are able to redeploy resources to match your strategic planning.
Historic trends
Get clear insights on your changing exposure to different income streams relative to the wider sector.
Simple, transparent options
Headline Report
Immediate structural overview for benchmarking.
- ✓ Curated benchmark of 300+ large charities over 8 years
- ✓ Primary archetype classification
- ✓ 4-axis income mix radar view
- ✓ Strategic capacity metrics
- ✓ Open source datasets only
Custom Profile
Enhanced report tailored to your organisation.
- ✓ Everything in Headline Report
- ✓ Peer benchmarking to custom cohorts, including shared cause and geographies
- ✓ Shareable PDF reports and presentation decks
Strategic Review
Bespoke workshops and strategy support.
- ✓ Everything in Custom Profile
- ✓ Facilitated workshop sessions
- ✓ Strategy review against structural positioning