Know Your Ground
Map your charity's structural position to build better strategies.
Sector guidance often assumes charities are starting from the same place. A structural view shows they aren't.
Know Your Ground maps your charity to one of 16 archetypes.
Instantly access free headline reports for over 300 of the largest charities and learn more about the archetypes.
Built on sector-wide intelligence
Data Points
Core financial data shows the relative funding mix for each charity in the dataset.
Free Headline Reports
Available for some of the UK's largest charities with validated benchmarking.
Strategic Archetypes
A clear map showing where your charity stands relative to the rest of the sector.
Inside the reports
Peer benchmarking
See how your funding mix fits within the sector and understand the trade-offs in play for your approach.
Structural shifts
Identify the underlying shifts in your funding model before they impact mission delivery.
Strategic capacity
Understand how flexibly you can redeploy resources to match your strategy.
Historic trends
Get clear insights on your changing exposure to different income streams relative to the wider sector.
Simple, transparent options
Headline Report
Immediate structural overview for benchmarking.
- ✓ Benchmark of 300+ large charities over 8 years
- ✓ Primary archetype classification
- ✓ 4-axis income mix radar view
- ✓ Strategic capacity metrics
Custom Profile
Enhanced report tailored to your organisation.
- ✓ Everything in Headline Report
- ✓ Peer benchmarking to custom cohorts, including shared cause and geographies
- ✓ Shareable PDF reports and presentation decks
Strategic Review
Bespoke workshops and strategy support.
- ✓ Everything in Custom Profile
- ✓ Facilitated workshop sessions
- ✓ Strategy review against structural positioning